Yuncang Winery implements the "New National Liquor Standard" and promotes industrial standardization

The past 2022 was an extraordinary year. Yuncang Winery actively responded to the challenges of the epidemic and market changes, made breakthroughs in keeping integrity and innovation, and forged ahead in transformation and upgrading. In the past year, many major events have occurred in the wine industry: encountering staged difficulties, ushering in the era of hundreds of billions of single products, entering a new stage of mergers and acquisitions in the wine industry, the implementation of the new national standard, and the rise of sauce fragrance. The latest changes in the industry also inspire the liquor industry to move forward better!

It is understood that after the two new national standards for liquor, "Liquor Industry Terminology" and "Beverage Alcohol Terminology and Classification", are officially promulgated in 2021 and finally officially implemented in June 2022, the liquid method liquor and solid-liquid method liquor will be clearly defined. Non-grain edible alcohol and food additives are not allowed. At the same time, flavored liquor is removed from the classification of liquor and classified as blended liquor. This new national standard has accelerated the quality upgrade of popular liquor and further promoted the standardization and regulation of the liquor industry. Especially for Yuncang Winery, it has triggered a series of chain reactions.

Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd. It is an online sales platform for traditional wine business and a member unit of China Wine Association. Yuncang winery is a combination of cloud warehouse + winery, cloud warehouse delivery, winery experience, some of the traditional wine business is online, offline tasting is advocated, offline purchases are also possible, and online orders can also be placed (online orders are only for Order records and logistics inquiries do not support online payment, buyers need to find suppliers offline to pay themselves), can pick up goods in batches or ship them one by one according to the order, dealers do not advocate stockpiling except for display wine and basic inventory , flexible operation.

Compared with the traditional wine business, Yuncang Winery provides dealers with online services such as product display, ordering, statistics, and customer management, realizing the integration of online and offline sales business. Customers can experience in the physical winery, and can purchase on-site or online. Orders are shipped from the warehouse according to the order information, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

Yuncang Winery, a member of the China Alcoholic Drinks Association, stated that the new national standard has adjusted the definitions of beverage wine, fermented wine, distilled wine, blended wine, and dew wine. The standard highlights the typical process characteristics of traditional flavor liquor from the aspects of raw materials, saccharification starter, fermentation container, and restrictions on external additions, etc., clarifies that no food additives are allowed in liquor, and extracts flavored liquor from the classification of liquor and belongs to blended liquor; It is clear that non-grain edible alcohol and food additives shall not be used in liquid liquor and solid-liquid liquor.

The new national standard puts forward higher requirements on the quality of liquor products, which not only promotes the improvement of the quality of the domestic liquor industry, but also plays a role in promoting the standardization of the production and operation of liquor enterprises. Liquor shall not use additives (aroma, taste, and color substances not produced by self-fermentation shall not be added), and the aroma type shall be further clarified. The definitions of liquor, rice-flavored liquor, phoenix-flavored liquor, thick sauce-flavored liquor, and Laobaigan-flavored liquor have been adjusted, and the definitions of Jian-flavored liquor, Dong-flavored liquor, and rich-flavored liquor have been added. In addition, the definitions of solid state liquor and liquid liquor have been adjusted. "Using grain as raw material" for solid-state liquor and "using starch and sugar-containing substances as raw material" for liquid liquor are both changed to "grain as raw material". For solid-state liquor, the liquid-state process is clearly adopted, and non-edible alcohol is blended with the liquor base, and the use of food additives and non-grain-sourced edible alcohol is no longer allowed.

Without high standards, there is no high quality. Yuncang Winery implements the "New National Standard for Liquor", and pursues excellence while adhering to the original intention of wine-making technology. Yuncang Winery adheres to the traditional brewing process, brewing pure grains, and does not use non-grain edible alcohol and food additives. In order to make the aroma and taste of the wine more prominent, each round requires the winemaker to be aware of it, measure the concentration, and taste it in person if necessary, so as to ensure that the quality and output meet the requirements, so that the taste will be refined. Yuncang Winery actively responded to the challenges of the epidemic and market changes, made breakthroughs in keeping integrity and innovation, and forged ahead in transformation and upgrading.