Yuncang Winery operates with multiple brands and multiple endorsements to shape the brand's word-of-mouth image

The marketing campaigns of major brands are in full swing, and they are looking for new attempts to deepen user awareness and help brands break through. Yuncang Winery has launched a multi-brand and multi-endorsement operation model. After its brand LEESON red wine invited the famous director Zhang Jizhong as the brand spokesperson and Bold & Generous wine invited the famous singer Pan Meichen to be the spokesperson , in 2022 its HOMANLISM liquor will once again officially announce three names at the same time Top stars Lu Liangwei, Wu Qihua, and Period are the brand spokespersons, and use the multi-brand multi-endorsement operation mode to find breakthrough points in brand circle marketing.

For the beverage industry, the competition for product homogeneity is fierce, but there is no obvious difference in the core consumer groups targeted by the brand. In such a key battle, how to compete with similar brands and create a new path is particularly important. Therefore, Yuncang Winery has adopted a multi- brand and multi-endorsement operation model to make concerted efforts.

It is understood that Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business, and is a member unit of China Wine Association. Yuncang winery is a combination of cloud warehouse + winery, cloud warehouse delivery, winery experience, some of the traditional wine business is online, offline tasting is advocated, offline purchases are also possible, and online orders can also be placed (online orders are only for Order records and logistics inquiries do not support online payment, buyers need to find suppliers offline to pay themselves), can pick up goods in batches or ship them one by one according to the order, dealers do not advocate stockpiling except for display wine and basic inventory , flexible operation. Yuncang Winery has three major brands, including LEESON red wine (LEESON) , Bold & Generous red wine (Bold & Generous) and HOMANLISM white wine (HOMANLIS) .

LEESON wine is the main wine brand of Guangzhou Wanhao Wine Co., Ltd., and Yuncang Winery is responsible for the national operation of this brand . The LEESON (LEESON) brand wine series has the honor to invite the famous director Mr. Zhang Jizhong as the brand spokesperson. Adopting a full-series overall brand form of multi-country procurement, multi-wine varieties, and multi-price ranges, LEESON (LEESON) wines can meet a variety of different consumption scenarios; It is still a high-end wine, providing consumers with choices at different prices; and based on multi-supplier purchases in different countries, it also provides consumers with a variety of tastes such as blended dry red, single grape variety dry red, dry white, sweet white, brandy, etc. , a variety of flavors of wine, extremely perfect in the richness of the wine, and at the same time increasing in an orderly manner

The Bold & Generous brand is one of the main wine brands under Yuncang Winery. The Chinese " Bold & Generous " and the English "BOLD & GENEROUS" highlight bravery, independence, chic, generosity and innovation. The Bold & Generous brand is mainly aimed at Personalized customization and corporate group buying. Bold & Generous wine, endorsed by the famous singer Pan Meichen . BOLD & GENEROUS Bold & Generous wines provide exclusive customized services for enterprises according to their personalization and different usage scenarios. For the Bold & Generous brand, Yuncang Winery conducts overall publicity to enhance brand value. Enterprises do not need to pay for brand promotion, and enterprises The special wine is priced by the enterprise itself, and it also greatly provides space for enterprise promotion, tie-in sales, and casual gifts.

The liquor brand of Yuncang Chateau is HOMANLISM liquor, which is jointly endorsed by actors Lu Liangwei, Wu Qihua and Period. The initial product of HOMANLISM Baijiu is the Maotai-flavored liquor from Maotai Town, Kweichow. Starting from Maotai-flavored liquor, there are two bottles of small gift boxes, four bottles of simple wine, and single bottles and single boxes with wine accessories. HOMANLISM liquor, together with powerful manufacturers in Maotai Town, strictly selects products; however, as a liquor brand, HOMANLISM liquor is also actively contacting manufacturers of strong-flavor and light-flavor types. In the future, it is not ruled out to launch a series of multi-flavor liquors based on the same brand To meet the different tastes and consumption needs of consumers.

Yuncang Winery has a multi- brand and multi-endorsement operation mode . It invites popular celebrities to attend or endorse its own products, find spokespersons that match the brand's own image and tone , and conduct marketing based on the star's story, personality, commercial value, and fan portraits. Series content creation, exposure channel selection, and event planning maximize star value and help brand development, so as to gain public love and support to create a good brand image. Increase product exposure and attract more potential users to understand the brand. Improve the credibility of the brand, shape the reputation of the brand , and drive potential users to trust the brand and buy it.