Traditionally, you can buy wine offline with peace of mind.

With the rapid spread of the epidemic, coupled with the emergence of different degrees of risks in various large and medium-sized provinces and cities in China, the current epidemic situation is spreading across the country, and the operation of some cities has pressed the "slow button" or "pause button". In less areas, the epidemic prevention control of people flow and logistics transportation has been upgraded. Logistics delivery and pick-up must strictly comply with local epidemic prevention standards , which has hindered the domestic express delivery network.

Due to the impact of the epidemic and the status quo of the logistics market, some areas have been blocked. Now LEESON red wine orders are completely in accordance with the traditional business method, and the online business is suspended during the Chinese New Year. All offline business, cash and spot, can be picked up on the spot in various places , or to the dealer . Place an order.

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LEESON red wine is endorsed by director Zhang Jizhong. It adopts a full-series overall brand form of multi-country procurement, multiple wine varieties, and multiple price ranges, so that LEESON wine can meet many different consumption scenarios. From the entry-level economical and popular wines, the "ration wines" that drinkers always have, or the high-end wines that give gifts, and the LEESON customized wines from well-known wineries , consumers can choose from different prices; Suppliers purchase and provide consumers with blended dry red, single grape variety dry red, dry white, sweet white, brandy and other wines with various tastes and flavors, which are extremely complete in terms of the richness of the wines .

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Every year, the Spring Festival stalls are the peak season for wine sales. In fact, whether buying wine online or offline, ensuring the quality of the product is the most basic demand of consumers. The price of the products ordered offline is transparent and the quality is reliable. You don’t need to worry about the quality of any drinks purchased from LEESON Red Wine.

Because online shopping cannot see the real thing, there will often be a phenomenon that the product does not match the real thing , and the most important thing is that it is difficult to distinguish between true and false. No matter how fast the logistics is, online shopping still needs to wait . Buying wine offline can bring people a fast shopping experience. If you need something right away, then you can’t shop online , it’s very quick and easy to buy alcohol offline .

Alcohol is a fragile item, which is different from many small commodities. If you buy alcohol , once you encounter something you don’t like, you will incur high fees when you return it, and it will be easily damaged during the logistics process. Buying wine directly offline , the emergence of LEESON red wine is to make consumers feel at ease and buy with peace of mind!

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Reducing prices on the whole network is not really " reducing prices " . It is often cheaper to buy drinks offline . It is a "false proposition" that it is cheaper to buy alcohol online , and it is cheaper to buy alcohol offline, especially high-end liquor products. It is undeniable that the once low online prices did have an "impact" offline, but with the changes in the e-commerce industry itself, coupled with the characteristics of beverage product consumption, this has become history. Industry experts pointed out that the current competition for "online traffic" is far more intense than the competition among wine brands. E-commerce platforms have long regarded "promotion" as an important source of revenue, and attracting consumers with low prices is just "drinking poison to quench their thirst". E-commerce companies are also aware of this.

Nowadays, liquor brands have entered major e-commerce platforms one after another, with the intention not to sell, but to set a benchmark for product prices. The effect of this is also obvious. First of all, consumers who buy wine are more inclined to "manufacturer direct sales" stores. Even if the price is more expensive, they can buy with "rest assured". Secondly, the manufacturer’s direct sales stores are “considerable and neutral” in terms of publicity and promotion, especially the “very detailed” description of product information, which allows many consumers who often buy alcohol to learn more about product knowledge, making it difficult for many “counterfeit” products. Sell online. In addition, some domestic wine and water products have issued relevant "regulations", which have made "express regulations" for distributors at the first level, restricting their development of online business and restricting the practice of exchanging low prices for sales. For the remaining retail e-commerce companies, it is difficult to achieve the "advantage" of low prices due to the limitation of purchase prices. In the long run, online will only be a supplementary means for wine sellers, and for wine brands, it will be more suitable to buy wine offline than online for the same product .


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