FENDI CLUB beer has entered the Chinese market, and the operator is Yuncang Winery

The FENDI CLUB brand is a fashionable brand. The newly launched craft beer this year has attracted much attention. It is reported that the first batch of three beers are FENDI CLUB 701 whole wheat beer, FENDI CLUB 702 German white beer, and FENDI CLUB 703 Belgium white beer. Have you also noticed that FENDI CLUB beer has entered the Chinese market?

It is understood that the operator of FENDI CLUB beer is Yuncang Winery, which is affiliated to Hainan Yuncang Winery Co., Ltd. Yuncang Winery has four major brands, including FENDI CLUB beer, Leisheng red wine (LEESON), Bold & Generous and HOMANLISM.

Yuncang Winery is a combination of Yuncang + winery. Cloud warehouse delivery, winery experience, the traditional wine business is online, and offline tasting is advocated. Offline purchases can also be placed online, and can be picked up in batches or by order. Orders are shipped one by one, and dealers do not advocate hoarding except for wine for display and basic inventory, and the operation is flexible. It is a sales platform that transforms the traditional liquor business online, and is a member unit of the China Alcoholic Drinks Association.

my country's beer sales are far ahead, far surpassing other major beer countries in the world. China's beer market is the world's leading and the world's number one beer producer, China accounts for 29% of global beer sales, and in just 12 years, the value of market revenue has increased by 5%.

With the increasing aging trend in my country in recent years, the number of 20-39-year-old consumer groups has decreased, and the negative impact of superimposed product homogeneity, the market size of my country's beer industry has declined significantly in 2018. However, due to changes in Chinese tastes and the continuous increase in per capita disposable income and purchasing power of Chinese residents, consumers have begun to turn their attention to high-quality beer, and beer sales revenue has continued to increase. The alcoholic beverage industry, including the beer market, has experienced rapid growth. It is expected that my country's beer sales revenue will further increase in the coming years. FENDI CLUB beer also began to enter the Chinese market.

According to analysis by industry insiders, the market segments that receive more attention in terms of alcohol consumption are concentrated on middle-class/upper-class consumers. Taste and a strong brand image are the most important buying considerations for these high-net-worth drinkers. FENDI CLUB beer, whether in terms of appearance design or taste, focuses on "fashion" as its individual selling point, attracts consumer groups who pursue individuality and freshness, and raises the attention of target groups.

In recent years, the sales of high-quality products have increased significantly, low-end products have been gradually eliminated, and the wave of high-end beer market is turbulent. FENDI CLUB Beer has launched a variety of new high-quality craft beers to create a "fashionable beer, leading the fashion" craft beer product matrix , so that high-quality beer products are rushing to emerge, and the trend of high-quality beer is constantly deepening. At present, the competition pattern of my country's beer industry has developed into stock competition, and implementing high-quality strategies and improving product structure will be a new round of competition trends for beer companies.

In general, FENDI CLUB beer entered the Chinese market mainly because my country is known as the world's largest beer consumer and the market demand is strong. As people's economic income increases and consumers become younger, consumers' demand for beer has also begun to change in the direction of high-quality, personalized, and diversified beer. The addition of FENDI CLUB beer has boosted the expansion of the beer business track.

In the future, high-quality beer and craft beer will rise rapidly in the Chinese market, and with the intensification of market competition, the industry will differentiate into more new beer segments, which will continue to promote the diversified development of the beer industry market.