Zhou Zhihong, chairman of Yangchun Beer, visited Yuncang Winery to promote the craft beer market further

Recently, Zhou Zhihong, chairman of Shandong Yangchun Beer Co., Ltd., visited the Guangzhou Operation Center of Hainan Yuncang Winery Co., Ltd. Jing Tao, chairman of Yuncang Winery, Suo Fengchao, head of the supply chain of Yuncang Winery, and administrative director of Yuncang Winery Mr. Wei Qian warmly received Mr. Zhou Zhihong. The two sides discussed on jointly promoting the marketization of craft beer, as well as the planning of FENDI CLUB series beer products of Yuncang Winery, the update and trend of beer products, and reached an in-depth strategic cooperation.

Shandong Yangchun Beer Co., Ltd. was founded in 1987 by the Anqiu Municipal People's Government. In 1999, it joined Tsingtao Brewery Group and became the 19th branch of Tsingtao Brewery. In 2005, Tsingtao Brewery's divestment factory was in a state of suspension. In 2007, the chairman Mr. Zhou Zhihong Leading the old employees to raise funds together, the factory was spun off from the Anqiu State-owned Assets Bureau and became an independent joint-stock company. In 2011, the company formulated the strategic goal of "building a Chinese characteristic beer production base". After nearly ten years of product technology research and development and equipment update Upgrading, it has successively obtained a variety of process invention patents and packaging form patents. At present, it has developed into a professional craft beer whole industry chain company integrating raw material procurement, in-depth research and development, technical consultation, brand incubation, OEM, and sales, and is committed to becoming China's Craft beer industry incubation base.

As a witness to the development of China's beer industry, and as a practitioner who has worked in the beer industry for many years, Mr. Zhou Zhihong not only has unique insights in factory management, operation, and product planning, but because he often visits foreign beer manufacturers and hires foreign experts to evaluate the quality of Yangchun Beer The management, control and research and development have made the products of Yangchun Beer more abundant. As the supplier of Yuncang Winery, Yangchun Beer is very happy, especially after supplying Yuncang Winery for a period of time, he has a deep understanding of the development of Yuncang Winery strategy, and hopes to achieve a win-win situation for both sides through the market channel of Yuncang Winery.

As a wine sales platform, Yuncang Winery launched the sales of FENDI CLUB brand beer in the middle of 2023, and started to join FENDI CLUB beer houses across the country. By continuously enriching product categories, it will create a cost-effective supply of wine products In the market, Yuncang Winery has formed a certain scale and a set of unique models in terms of market channel expansion and terminal store construction. Today, when craft beer is gradually recognized and liked by consumers, Yuncang Winery cuts into craft beer The timing is also catering to consumers' demand for craft beer, and continuously enriching the product system has become an indispensable proposition.

During the negotiation and cooperation between Yuncang Winery and Yangchun Brewery, they confirmed that the FENDI CLUB brand of Yuncang Winery will launch a variety of beers such as black skin, stout beer, IPA, and turbidity IPA. With Yangchun Beer’s strong research and development capabilities, Mr. Zhou Zhihong especially emphasized the development of a craft beer for Yuncang Winery that is suitable for attracting customers from the FENDI CLUB beer house. Both parties have full confidence in the market of this beer.

"The benevolence of the heavens, the selflessness of the earth", this is the life creed that the founder Mr. Zhou Zhihong has always adhered to. Mr. Zhou has always believed that behind every bottle of beer, there are different brand stories and meanings. Let us look forward to what kind of beer stories will be created by the cooperation between Yangchun Beer and Yuncang Winery this time, and we also look forward to more cost-effective craft beer being welcomed in the market, making dealers make money and consumers repurchasing .