Yuncang Winery, the operator of LEESON Red Wine, launched three important reforms to comprehensively optimize business methods

Yuncang Winery, the operator of LEESON Red Wine, has fully promoted the deployment of physical stores and front warehouses

Recently, Yuncang Winery, the operator of LEESON Red Wine, has carried out a number of reforms. In addition to distributors who use the online shopping mall, they need to apply for independent merchants in a third-party payment company, and change the recommendation to only focus on supplier stores. Deployment of regional front warehouses.

Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd. It is a sales platform that transforms the traditional wine business online. It is a member of the China Alcoholic Drinks Association. It advocates offline tasting and offline purchase. Online orders can also be placed, and batch delivery is also available. It can be shipped one by one according to the order, and the dealer does not advocate stockpiling except for display wine and basic inventory, and the operation is flexible.

Compared with the traditional wine business, it provides dealers with online services such as product display, ordering, statistics, and customer management, and realizes the integration of online and offline sales business. Customers can experience in physical wineries, and they can purchase on-site and pick up goods or place orders online. According to the order information Shipped from the warehouse, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

Yuncang Winery is promoting offline physical stores and front warehouses in an all-round way this time, in order to expand the proportion of offline traditional business methods. Yuncang Winery is an online traditional business, wholesale price of brand wine, and its service targets are physical stores. Yuncang Winery will focus on increasing the number of physical stores in 2023, and establishing front warehouses in multiple cities to expand offline stores of physical stores The proportion of sales, a large number of face-to-face transactions that customers pay to the dealer offline and pick up the goods locally, can satisfy the immediacy of purchasing products and pick up the goods, and effectively increase the interaction and communication with customers. At present, this work It has been carried out in an orderly manner, and the service has begun to be realized in qualified areas.

At the beginning of the new year, Yuncang Chateau (Hainan Yuncang Chateau Co., Ltd.) has revised its business methods and marketing methods. In addition to promoting physical stores and front warehouses, the recommended scanning code of Yuncang Chateau’s online mall has been changed to focus on supply goods store. The Yuncang Chateau online shopping mall system cancels the referrer display. All new user registrations or any dealers only pay attention to the online store of the corresponding supplier and make online purchases in the store. According to the traditional offline business method, the store and the buyer correspond exactly.

In addition, dealers need to register an account with a third-party payment company to use the online store to realize complete independent fund management. If the dealer conducts online sales and uses the Yuncang Chateau online mall system, he needs to independently register with a third-party payment company with a payment license, upload the merchant's certificate, and pay for the product purchased online by the customer to the third-party payment company issued by the merchant. account to ensure that the funds are completely independent, and the Yuncang Winery headquarters still only collects payments from direct customers of the headquarters, and does not make any bonus withdrawals or commissions.

It is understood that the modification of Yuncang Winery online mall has started before the Spring Festival. Due to the delay of the Spring Festival holiday, some functions have been completed and the unfinished part is also being implemented. After the overall reform is completed, Yuncang Wine The village will explain the revised operation method and marketing method on the Yuncang Chateau online mall and the official website of Yuncang Chateau.

The original intention of Yuncang Winery is to let dealers try not to hoard goods, and Yuncang will send orders to consumers one by one, reducing multiple transportation and dealer capital occupation, and selling products at wholesale prices with small profits but quick turnover. Cang Chateau still has to work hard to improve products and services in order to win recognition and praise from more customers.