Yuncang Winery, the operator of LEESON Red Wine, launched three important reforms to fully optimize the business model
Recently, Yuncang Winery, the operator of LEESON Red Wine, launched three important reforms, and carried out comprehensive and systematic optimization and adjustment of business methods and marketing methods.
Yuncang Chateau is an online company with traditional business. Customers can place an order online and Yuncang Chateau will send it one by one. According to the traditional business method, Yuncang Chateau sells to city dealers (service centers), and service centers sell to districts and counties. Distributors (châteaux) and wineries are sold to store distributors (shop owners), which in turn form a buying and selling relationship that closely follows the traditional business model. Each distributor earns the difference in sales price, and each distributor sells through its own online shop.
At the beginning of the new year, Yuncang Winery (Hainan Yuncang Winery Co., Ltd.) has revised its business and marketing methods, mainly focusing on the following aspects:
1. The recommended scanning code of Yuncang Winery online store is changed to focus on supply stores. Yuncang Winery provides dealers with warehouse direct delivery and an online mall, so that each dealer has its own online store for sales. Any customer can register freely or by scanning the code. When a customer thinks the product is good, recommend it to a friend. There are no commissions or points for customer referrals, but there are referrers displayed. In fact, the referrer is not necessarily the seller. All purchases are still placed through the dealer's online store. The Yuncang Winery online mall system cancels the referrer display. , all new user registrations or any dealers only pay attention to the online store of the corresponding supplier and make online purchases in the store. Each dealer can also view the customer information directly supplied, and completely cancel the referrer display. According to the traditional In the offline business mode, the store corresponds completely to the purchaser.
2. Dealers need to register an account with a third-party payment company to use the online store to realize complete independence of fund management. For offline sales, the dealer will collect the money by himself, but if the dealer sells online and uses the Yuncang Chateau online mall system, he needs to independently register with a third-party payment company with a payment license, upload the merchant certificate, and the customer purchases online The payment for the product is paid to the account opened by the merchant of the third-party payment company, so that the funds are completely independent. The headquarters of Yuncang Winery still only collects the payment from the direct customers of the headquarters, and does not make any external bonuses or commissions. Next, If the dealer has not opened his own merchant account in a third-party payment company, he will not be able to collect money online for product sales. For customers ordering products online, only support for order submission and logistics information viewing after delivery. The business is handled by the dealer and Customers settle their bills offline.
3. Fully promote offline physical stores and front warehouses, and expand the proportion of offline traditional business methods. Yuncang Winery is an online traditional business, wholesale price of brand wine, and its service targets are physical stores. Yuncang Winery will focus on increasing the number of physical stores in 2023, and establishing front warehouses in multiple cities to expand offline physical stores The proportion of store sales, a large number of face-to-face transactions that customers pay to dealers offline and pick up goods locally are advocated, so that the real-time nature of product delivery can be satisfied, and the interaction and communication with customers can be effectively increased. Work has been carried out in an orderly manner, and the service has begun to be realized in qualified areas.
It is understood that the modification of Yuncang Winery online mall has started before the Spring Festival. Due to the delay in the work during the Spring Festival holiday, some functions have been completed and the unfinished part is also being implemented. After the overall reform is completed, Yuncang Wine The village will explain the revised operation method and marketing method in the Yuncang Chateau online store, Yuncang Chateau official website, etc.
The original intention of Yuncang Winery is to let dealers try not to hoard goods, and Yuncang will send orders to consumers one by one, reducing multiple transportation and dealer capital occupation, and selling products at wholesale prices with small profits but quick turnover. Cang Chateau still has to work hard to improve products and services in order to win recognition and praise from more customers.
