FENDI CLUB beer is online, opening the door of fashionable beer

Recently, a "FENDI CLUB" brand of beer has been launched on multiple platforms such as JD.com, Taobao, Pinduoduo, and Baidu Aipou. The Slogan, which is positioned as "fashion beer, leading fashion", seems to be very popular among young people. Summer is a In the season of beer consumption, FENDI CLUB beer is online, combining fashion and beer, making this summer unique.

FENDI CLUB beer interprets the simple atmosphere in a light and luxurious way. It seems that when drinking beer, you can taste the fashionable taste. For product positioning, there must always be a field and a consumer group’s approval. The current popular light food and simple meal, And various activities, when choosing beer, you need a beer that looks unique and tastes good. FENDI CLUB is focusing on this direction, and its positioning is relatively accurate: fashionable beer.

Fashion refers to a lifestyle or behavior pattern that is generally popular in society or in a group within a certain period of time and is imitated by most. Fashion is reflected not only in material life, such as clothing, food, housing, transportation, etc., but also in spiritual life, such as culture, entertainment, and activities. It has become a general trend in society for a while through chain reactions such as imitation, infection and conformity. Fashion behavior is not only a kind of mass behavior, but also a common social psychological phenomenon. Like customs, it is also a consistent behavior pattern for everyone. Therefore, the fashion phenomenon is an indispensable and important factor in regulating the activities of large groups. Whether it is people's clothing, appearance, clothing, food, housing, transportation, or ideas and behaviors, they all reflect fashion phenomena to varying degrees.

Many people live in fashionable hotels and wear fashionable clothes. Of course, there are also many people who explore in the field of fashion, which is not advanced but trendy. FENDI CLUB beer advocates a relaxed and pleasant lifestyle. Among the topics, to be a brand that fashionistas may like, so FENDI CLUB is more fashionable in terms of tonality.

How to combine fashion with food? With the improvement of people's living standards, there are more and more requirements for food, clothing, housing and transportation. When fashion activities require beer, or fashion activities require beer, clink glasses with iced beer with foam and wheat aroma , has a unique flavor. In order to meet market demand and fashion positioning, FENDI CLUB Beer launched three beers for the first time, namely FENDI CLUB 701 Whole Wheat Beer, FENDI CLUB 702 German White Beer, and FENDI CLUB 703 Belgian White Beer. It is understood that After the three craft beers of FENDI CLUB, there will also be fruity craft beer that girls like, which may bring a more intense "fashion taste".

Today, with abundant products, different market positions have different customer groups. FENDI CLUB beer is positioned to serve the fashion crowd, and perhaps it can slowly open the door of fashion beer.