As the operator of multiple brands, the brand heart of Yuncang Winery

As for why a company should be a brand, where is the importance, value and meaning of the brand, this is a problem that many companies need to be aware of, so that they can correctly establish the thinking pattern of being a brand company, and gradually approach the brand thinking. , Only with the awareness of building a brand can we gradually embark on the route of brand development.

As the operator of multiple brands, how does Yuncang Winery view various issues related to brands? It is understood that Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd. and is the operator of several brands, including FENDI CLUB beer, LEESON red wine (LEESON), Bold & Generous red wine (Bold & Generous) and HOMANLISM liquor (HOMANLISM) ).

Yuncang Winery said that the main purpose of enterprises to build brands is to shape the unique characteristics of the company's own brand or distinctive brand appeals, and to solve certain special interests and value points of consumer groups. Since then, the company has been separated from the price competition in the market. Through repeated brand marketing and dissemination of core values, the products gradually have brand influence and brand value, and the company has the strength of product premium. What’s more, the company’s original single product sales have transformed into the company’s sales of brand appeal benefits or brand spirit symbols, that is, the company will acquire consumers through the brand’s core ideas and values, and consumers feel very satisfied after purchasing brand products. , It is a kind of glory, and it is the capital to show off to people around or friends, thus enhancing one's self-confidence.

Branding by enterprises can be recognized and affirmed by the consumer group. As we all know, when consumers purchase clothing, food, housing, transportation and other products, they first consider safe and high-quality products with guaranteed after-sales service or after-sales service. Maintenance service guarantee, so many consumers prefer products with brand value. And whether our company's products enter the preferred position of consumers, this is the value of the company's brand.

Yuncang Winery believes that it is imperative for enterprises to build a brand. Of course, whether consumers choose the brand in the end can only be decided based on their own current financial situation, procurement needs, application needs, brand appeals, etc., but products with brand value enter The preferred position in the hearts of consumers, it has to be said that the brand of the enterprise has already brought its own consumer traffic. It is also well known that even in the general environment of many brand dealership stores, consumers will take the initiative to come to them to learn about products and even make orders. However, in dealership stores without corporate brand value, customers seldom come in deserted. This is the power of the brand, the value of the brand is obvious to all, and the flow of consumers is equal to wealth.

If an enterprise wants to be in an advantageous position in the long-term market competition, brand building is the only way for long-term development. In the process of business operation, while striving for survival and development, enterprises should advance their brand strategic layout to strengthen corporate brand building and embark on the road of brand development, so that corporate products can take the initiative in the future market changes and will not fall into the cruel market In the competitive environment of bargaining, it is difficult to extricate ourselves.

Building a brand for an enterprise is not something that can be done overnight. It needs to start with the establishment of a brand, and after many years, it will continue to adhere to its own corporate brand's unique brand core ideology and values. To build a brand, an enterprise needs to persist in continuous research and development to produce high-quality products, and continuously improve the guarantee service management system of brand products before, during and after sales. In this way, it can win word-of-mouth publicity from consumers and build a brand that is deeply satisfied with consumers.