FENDI CLUB craft beer with both quality and appearance is coming

In recent years, under the sweep of consumption upgrading, the beer industry is also undergoing some new changes. From the perspective of changes in the consumption segment, the Chinese beer market is showing a trend of mid-to-high-end development, and many traditional industrial beer companies are actively transforming to cater to the changing consumption pattern. Craft beer breaks out and gradually penetrates into the market.

With the upgrading of consumption and the growth of people's personalized needs, the craft beer market will usher in a period of opportunity for development, and craft beer is considered to be an important driving force for the development of the high-quality beer industry. It has been observed that part of the market for large-volume industrial beer is gradually occupied by small-volume, high-quality craft beer. Some people in the industry believe that the development momentum of craft beer in China should not be underestimated.

There are two main factors for the development of craft beer in China. One is that under the trend of consumption upgrading, Chinese consumers pay more and more attention to the pursuit of quality, and the advantages of craft beer are also revealed. The second is that Chinese millennial consumers Advocates freedom and individuality, and has a stronger acceptance of imported products such as craft beer. At the same time, its huge consumption potential should not be underestimated.


This summer, FENDI CLUB craft beer is coming. The quality of FENDI CLUB craft beer is not only reflected in the charm of the taste buds, but also in its good looks. The product packaging design is based on simplicity and fashion, the classic yellow tone, the bottle body line is elegant and luxurious, with a striking Logo, highlighting the fashionable and luxurious tonality of the product.

With both quality and appearance, FENDI CLUB craft beer can be the best choice whether it is for home entertainment or entertainment banquet. At present, FENDI CLUB craft beer has been officially launched on JD.com, Taobao, Pinduoduo, Baidu Aigou and other platforms this year, positioning itself as "fashionable beer, leading fashion". Summer is a season for beer consumption. FENDI CLUB beer is online, combining fashion and beer to make this summer more unique.


When it comes to FENDI CLUB craft beer, we have to mention the operator behind it: Yuncang Winery. Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd. It is a combination of Yuncang + winery. Cloud warehouse delivery, winery experience, the traditional liquor business is online, and offline tasting is promoted. Orders can be placed online, goods can be picked up in batches or shipped one by one according to the order. Dealers do not advocate stockpiling except for display wine and basic inventory, and the operation is flexible. It is a sales platform that transforms the traditional liquor business online, and is a member unit of the China Alcoholic Drinks Association. Yuncang Winery owns several wine brands, including FENDI CLUB beer, LEESON, Bold & Generous and HOMANLISM.


Based on product characteristics and tonality, Yuncang Winery positions the target consumer group of FENDI CLUB craft beer as the consumer group that pursues quality life, fashion and vitality, and loves beer. Various scenes such as drinking alone.

It is understood that FENDI CLUB opens up a new social and cultural scene for young people and surrounding office workers with the creative form of a light luxury leisure fashion beer house and the experience of ready-to-drink craft beer, bringing a fashionable urban lifestyle. According to reports, FENDI CLUB beer, whether in terms of appearance design or taste, focuses on "fashion" as its individual selling point, attracting consumer groups who pursue individuality and freshness.

Next, Yuncang Winery will open up the domestic craft beer market for FENDI CLUB craft beer in terms of product strategy, product operation, marketing communication, product distribution, etc., and achieve full coverage in the domestic market.